How to Create a Vision and Mission

How to Create a Vision and Mission


If you’re looking to make your business more profitable, or you simply want to set yourself apart from the competition, creating a vision and mission is an essential part of achieving success. But while it may seem like a daunting task, the process of creating these statements is actually surprisingly straightforward and attainable for even the most novice writer.

  • Define a Purpose 

It’s important that your vision and mission statements be grounded in the beliefs and values of your community. This helps to ensure that your statements are meaningful, relevant, and enduring.

  •  Focus on Your Core Values

Having an understanding of your organization’s core values is a great way to define your vision and mission. It will also help you craft a statement that is both meaningful and easy to remember.

  •  Be Specific

It’s always better to be as specific as possible when writing your vision and mission statements. This will ensure that everyone in your organization understands what you’re trying to accomplish.

  •  Avoid Jargon and Buzzwords

Use language that’s simple enough to be understood by anyone.

  • Inspire people

When it comes to creating your vision and mission, your goal should be to inspire your audience. This will encourage them to get behind the work that you’re doing and take action with you.

  • Have a Time Horizon

Once you’ve written your vision and mission, you should create a time frame for when you intend to achieve it. This will allow you to track your progress and keep yourself accountable to reaching your goals.

  • Edit Your Statement

Before you move on to the next step of editing your statement, spend some time reviewing it for a few days. Ask for feedback from your audience and consider removing anything that’s not necessary or doesn’t make sense to your readers.

  •  Be concise

A vision and mission statement should be short, but effective. It should be clear, easy to read, and set a guiding light for your future.

  •  Have a Vision of the Future

A vision statement should be ambitious and inspiring. This will make it easier for people to see the future of your company and be excited about what it has to offer.

  •  Have a Plan of Action

This will be the guide for how you will achieve your vision and mission. It will also serve as a roadmap to help you get where you want to go.


Your goals should be measurable, attainable, and relevant to your audience. It should also have a time horizon so that you can measure progress and adjust your plans as necessary. If you want to know what is the difference between vision and mission, it can be helpful to use some examples from other organizations. You can also look at a few of your own successes to help you create an inspiring statement that will motivate others.

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