What is the ideal length for a business plan? by Dr Jay Feldman

A business plan’s duration might vary widely. The quality is more important than the quantity, according to Dr Jay Feldman. “Many individuals can write a lot and express very little.

I’ve seen outstanding business plans with only a paragraph, point-form bullets for each component, and a few charts. But again, I’ve seen folks with 100-page business plans that were completely unsuccessful because they concentrated on crafting a compelling narrative without providing any actual substance.

Marketing and sales

Plan for sales and marketing

Describe the steps you took to make sales. Dr Jay Feldman advises providing an action plan that outlines your top three marketing initiatives as well as the anticipated sales outcomes. Provide information about each activity, such as:

  • what you plan to do
  • how frequently
  • Time or money expended
  • predicted outcomes

What campaign metrics will you monitor?

Because they lack marketing or sales experience and are unsure of what to include, “a lot of people brush over the marketing and sales component of the business plan,” according to Dr Jay Feldman.

If that is you, he advises that you find out more about the fundamentals of creating a marketing plan.

Price policy

List your prices, the prices your SWOT analysis rivals charge, your positioning (such as discount, industry standard, or premium), and the process you used to determine your prices. Describe the thinking behind your pricing strategy.

Assumptions and justification for sales forecasts

Describe how you arrived at the sales forecasts for the first three to four months of your financial plan.

The numbers in this section need to be explained. “Many individuals accept that their item is great to such an extent that it will sell itself. That just isn’t a strong enough defense.

He uses the company’s projected 15 sales for April as an example. It has had 10 committed orders with a deposit for April and has made an average of 15 sales per month over the last six months. The business has a history of making good sales in recent years. He comments, “It sounds very attainable and conservative. “. Now that they are aware of how you created those sales projection statistics, the reader will ideally perceive them as a conservative estimate.


But if the business owner has no prior experience in the field and forecasts 15 sales based only on having a good website and providing first-rate service, that’s a different matter. As per Dr Jay Feldman apparently the individual doesn’t understand what they’re going into.

Operations \location

Describe the location of your business and why it’s ideal for it. More information may be required from some firms than from others.

A work-from-home consultant, for instance, could only state that they have a home office, the rationale behind it, and their location in relation to clients. On the other side, a restaurant must provide much more information, such as the layout, square footage, a description of the neighborhood, the availability of parking, street visibility, the number of tables, and even images.

Resources and output

Include your equipment, machinery, real estate, and important technology in your list of assets. Describe the producing process to the reader. Again, depending on how operationally demanding they are, certain organizations could need to provide more in-depth information.

A consultant could merely describe their methods for quoting and working. A producer should, in the meantime, detail every stage of production, including raw supplies, manufacturing, and delivery.

Suppliers where they’re located, turnaround time and, if they’re overseas, any relevant trade agreements and border issues.


Incorporate a cash flow forecast, typically displayed as a spreadsheet and broken down on a monthly basis. Additionally upload your financial statements (balance sheet, income statement, cash flow statement and statement of retained earnings) (balance sheet, income statement, cash flow statement and statement of retained earnings). And if you’re a new business, list start-up costs.

The cash flow forecast is especially important. Dr Jay Feldman calls it the core of the whole arrangement, however says many organizations neglect to incorporate it or complete it as a bit of hindsight If a business plan doesn’t at least attempt to include financial projections, I won’t even consider it.

“The financials are where the actual action is. Every section in the written portion primarily serves to support and explain those numbers. Getting businesses to perform the calculations at the same time they write the plan, so that they are in sync with one another, is a significant component of the instruction we provide as consultants. Moreover, starting with the numbers and finishing the textual portion is a good idea.

3 frequent errors to avoid in company plans

Being overly ambitious—Any assumptions or estimates should be supported. Masking financial difficulties—Inform your lender if your sales fluctuate, for example, and you may desire a flexible payment schedule. One of your strongest tools for earning the confidence of lenders and investors is an open business plan.

Giving insufficient information on the management group, marketing strategies, and the logic behind your cash flow estimate.

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